Alzheimer Liga Vlaanderen & DDB launch “Donation Therapy Ads”: advertisements that reduce your chances of getting dementia

Tuesday, July 28, 2020 — Regularly stimulating the brain: it is one of the many ways to reduce your chances of getting dementia. That is why in this ad, which appears today in Belgian newspaper De Standaard, you have to solve a puzzle to complete the bank account number of Alzheimer Liga Vlaanderen.

In doing so, you do not only train your brain. It allows you to make a donation to Alzheimer Liga Vlaanderen, an organization that helps make dementia more bearable for people with dementia, their loved ones as well as caregivers. This ad is the first in a series of so-called “Donation Therapy Ads”, which will appear in newspapers and on social media. Each ad invites you to solve a different puzzle, after which you can make a donation.

Want to know more about Alzheimer Liga Vlaanderen? Or looking for a loophole to make a donation without solving a puzzle? Go to alzheimerliga.be.

Credits:
Client: Alzheimer Liga Vlaanderen
Client contact: Riet Pauwels
Agency: DDB Brussels
Creative Direction: Kwint De Meyer
Creation: Jonas Caluwé, Jan Schoofs
Strategy: Jan Lammens
Account Management: Sofie Hoorens
Design: Céline Godaert

About DDB Brussels