Alzheimer Liga Vlaanderen & DDB launch “Donation Therapy Ads”: advertisements that reduce your chances of getting dementia

Alzheimer Liga Vlaanderen & DDB launch “Donation Therapy Ads”: advertisements that reduce your chances of getting dementia

Regularly stimulating the brain: it is one of the many ways to reduce your chances of getting dementia. That is why in this ad, which appears today in Belgian newspaper De Standaard, you have to solve a puzzle to complete the bank account number of Alzheimer Liga Vlaanderen.

In doing so, you do not only train your brain. It allows you to make a donation to Alzheimer Liga Vlaanderen, an organization that helps make dementia more bearable for people with dementia, their loved ones as well as caregivers. This ad is the first in a series of so-called “Donation Therapy Ads”, which will appear in newspapers and on social media. Each ad invites you to solve a different puzzle, after which you can make a donation.

Want to know more about Alzheimer Liga Vlaanderen? Or looking for a loophole to make a donation without solving a puzzle? Go to alzheimerliga.be.
 

Credits:
Client: Alzheimer Liga Vlaanderen
Client contact: Riet Pauwels
Agency: DDB Brussels
Creative Direction: Kwint De Meyer
Creation: Jonas Caluwé, Jan Schoofs
Strategy: Jan Lammens
Account Management: Sofie Hoorens
Design: Céline Godaert

About DDB Brussels

To solve our client’s business issues, we favor our people’s skills instead of the latest buzzwords. Bringing together our people’s talent in strategy, technology, creation and production under one roof results in "work that works”.

Our long-standing experience with people-focused brands (VW, IKEA, Studio Brussel, bpost bank, DKV, letgo, De Persgroep…) inspires an internal culture based on creativity & humanity. This helps us come up with creative business solutions that interact with how people behave today. Our solutions go beyond what is traditionally labeled as advertising and can propel a brand for years.

With a headcount of around 60 people, we are large enough to take up the most serious challenges, while remaining agile enough to respond in real-time to new opportunities.

DDB Brussels
Sint-Huibrechtsstraat 17 rue Saint-Hubert
1150 Brussels