BASE and DDB do everything mobile.

BASE and DDB do everything mobile.

BASE is laying down its road for the future; a future whereby everything will be mobile. After the famous slogans, “Freedom of Speech” and “We challenge, you win”, BASE is proud to announce a new baseline developed from the same brand DNA: “Go mobile”.

DDB will launch the new positioning, baseline and identity in a large-scale multi-media campaign including outdoor and TV. The campaign has been made to show how BASE is “the” operator fighting for a dynamic market and doing all it can to guide its customers towards the best experience in a digital world, particularly one in which smartphones will play an ever increasing and central role.

BASE believes in a world in which mobile technology, through its regular use, makes lives easier and richer. This vision will be broadcast in the coming weeks via a mass media campaign showing the important role mobile devices play in our lives. The aim is to strongly establish the “Go mobile” claim by comparing old and new (mobile) technology. For example, in the TV spots, we’ll see many of the different ways mobile devices have made our lives easier.

Contact us
Francis Lippens Account Director, DDB Brussels
Francis Lippens Account Director, DDB Brussels
About DDB Brussels

To solve our client’s business issues, we favor our people’s skills instead of the latest buzzwords. Bringing together our people’s talent in strategy, technology, creation and production under one roof results in "work that works”.

Our long-standing experience with people-focused brands (VW, IKEA, Studio Brussel, bpost bank, DKV, letgo, De Persgroep…) inspires an internal culture based on creativity & humanity. This helps us come up with creative business solutions that interact with how people behave today. Our solutions go beyond what is traditionally labeled as advertising and can propel a brand for years.

With a headcount of around 60 people, we are large enough to take up the most serious challenges, while remaining agile enough to respond in real-time to new opportunities.

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