C&A Kidwalk: the best catwalk for kids!

C&A Kidwalk: the best catwalk for kids!

This week, fashion retailer C&A will present its new spring party collection for children. The cool Kidwalk is a very child-friendly way for C&A to show that the new children's collection not only looks great but is perfect for playing too.

As always, C&A's colourful children's collection is Inspired by life. Children want to look their best on their big day, but they need to be able to run around and play too. C&A chose to focus on this aspect in the Kidwalk. Children should always be able to be themselves. So the catwalk features a balance bar, wooden bridge, climbing trail and slide for the children to find their way through. Of course there will be plenty of posing too. Their enthusiasm and sense of fun really is contagious!

C&A Kidwalk. Pose & Play.
Discover the spring party collection at c-and-a.be

 

Credits

Advertiser    C&A Belgium

Client   Eva Van Elst, Sven Verresen, Dorien Schrooten

Campaign    C&A Kidwalk

Agency    DDB Brussels

Creative director    Peter Ampe

Creative team    Tim Arts & Stefan Van Den Boogaard

Account team   Francis Lippens – Melissa Bekaert

TV producer    Brigitte Verduyckt

Production Company     Initials LA

Director    Bob Jeusette

Media    Digital

On air   10/02/2014

Contact us
Francis Lippens DDB Brussels
Francis Lippens DDB Brussels
About DDB Brussels

To solve our client’s business issues, we favor our people’s skills instead of the latest buzzwords. Bringing together our people’s talent in strategy, technology, creation and production under one roof results in "work that works”.

Our long-standing experience with people-focused brands (VW, IKEA, Studio Brussel, bpost bank, DKV, letgo, De Persgroep…) inspires an internal culture based on creativity & humanity. This helps us come up with creative business solutions that interact with how people behave today. Our solutions go beyond what is traditionally labeled as advertising and can propel a brand for years.

With a headcount of around 60 people, we are large enough to take up the most serious challenges, while remaining agile enough to respond in real-time to new opportunities.

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1150 Brussels