Dan Brown signs copies of his latest novel for bol.com.

Dan Brown signs copies of his latest novel for bol.com.

The American author Dan Brown recently visited Amsterdam to promote his new bestseller Inferno. Online retailer bol.com believes it is possible to inspire and create a personal experience online, and therefore asked Dan Brown to take part in the first online signing session of his career. The Da Vinci Code author agreed to take part in this exclusive signing session straight away.

During a chat session, a select group of people were able to chat to the author one at a time, and ask him to sign a copy of Inferno. There was a special, limited-edition copy of the book for the occasion.

Ad agency DDB Brussels came up with the idea for the online signing session and bol.com had already used it successfully during the Antwerp Book Fair. At this event, bol.com customers could have their books signed during a chat session with bestselling authors, including Jeroen Meus and Luc Deflo. The promotion gave online shopping a sense of intimacy for the first time. It was a success, so an online signing session has now been held in the Netherlands too.

Credits
Advertiser: bol.com
Agency: DDB Brussels
Campaign: Online signeersessie Dan Brown
Creative Director: Peter Ampe
Creative team: Danny Vissers – Geert Desager
Account Team: Francis Lippens - Kaat De Brandt
Strategic team: Dominique Poncin - Maarten Van Daele
Head of digital: Geert Desager
Online Project Manager: Simon De Pauw
Web design: Arnaud Hemrouille
Web development: Christophe Gesquière
Production video: Farmboy
Countries: Belgium, Netherlands

Contact us
Francis.lippens@ddb.be DDB Brussels
Peter Ampe DDB Brussels
Francis.lippens@ddb.be DDB Brussels
Peter Ampe DDB Brussels
About DDB Brussels

To solve our client’s business issues, we favor our people’s skills instead of the latest buzzwords. Bringing together our people’s talent in strategy, technology, creation and production under one roof results in "work that works”.

Our long-standing experience with people-focused brands (VW, IKEA, Studio Brussel, bpost bank, DKV, letgo, De Persgroep…) inspires an internal culture based on creativity & humanity. This helps us come up with creative business solutions that interact with how people behave today. Our solutions go beyond what is traditionally labeled as advertising and can propel a brand for years.

With a headcount of around 60 people, we are large enough to take up the most serious challenges, while remaining agile enough to respond in real-time to new opportunities.

DDB Brussels
Sint-Huibrechtsstraat 17 rue Saint-Hubert
1150 Brussels