DDB and bpost bank launch new savings account: Ritmo

DDB created a campaign to launch bpost bank's latest savings account. bpost bank wants to communicate that they’re a loyal and good partner that optimizes the finances of its customers.

The free savings account with a maximum inlay of € 500 per month has one of the highest returns of the market. The campaign focused on the opportunity to save at your own pace and ran in print, banner and on TV. We chose to translate the message visually by using a (charging) battery. 

About DDB Brussels

To solve our client’s business issues, we favor our people’s skills instead of the latest buzzwords. Bringing together our people’s talent in strategy, technology, creation and production under one roof results in "work that works”.

Our long-standing experience with people-focused brands (VW, IKEA, Studio Brussel, bpost bank, DKV, letgo, De Persgroep…) inspires an internal culture based on creativity & humanity. This helps us come up with creative business solutions that interact with how people behave today. Our solutions go beyond what is traditionally labeled as advertising and can propel a brand for years.

With a headcount of around 60 people, we are large enough to take up the most serious challenges, while remaining agile enough to respond in real-time to new opportunities.

DDB Brussels
Sint-Huibrechtsstraat 17 rue Saint-Hubert
1150 Brussels