DDB and bpost bank launch new savings account: Ritmo
Tuesday, March 10, 2015 —
DDB created a campaign to launch bpost bank's latest savings account. bpost bank wants to communicate that they’re a loyal and good partner that optimizes the finances of its customers.
The free savings account with a maximum inlay of € 500 per month has one of the highest returns of the market. The campaign focused on the opportunity to save at your own pace and ran in print, banner and on TV. We chose to translate the message visually by using a (charging) battery.