DDB and Mega get household appliances to revolt

DDB and Mega get household appliances to revolt

Many Belgians stay with the same energy provider for years and don’t really question it. Every month this supplier surprises them with a high energy bill and at the end of the year the final bill is a not so welcome gift.


The solution to deal with these high energy bills is actually not far-fetched: by simply switching to Mega, one of the cheapest energy suppliers, you can save up to more than 700 euros per year.

Many Belgians don't lose sleep over this. But what if the appliances, which are fed by electricity or gas that is too expensive, are tired of it? What if they want to make it clear to their owner that it’s time to take action and switch to a cheaper supplier? Find out how the devices are taking the law into their own hands in this new campaign for Mega.

The campaign runs both on TV and online.

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Credits

Client Contacts: Thomas Coene, Dieter Aerts
Creative director: Kwint De Meyer
Creation: Jan Schoofs, Jonas Caluwé
Copy FR: Yannick Pringles
Strategy: Dieter Riemaeker, Nick Moors
Connection Planner: Fiona Boyle
Account Management: Melissa Bekaert
Film Production Company: Hamlet
Director: Fred De Loof
Radio Production Company & Sound Design/composing: Raygun

About DDB Brussels

To solve our client’s business issues, we favor our people’s skills instead of the latest buzzwords. Bringing together our people’s talent in strategy, technology, creation and production under one roof results in "work that works”.

Our long-standing experience with people-focused brands (VW, IKEA, Studio Brussel, bpost bank, DKV, letgo, De Persgroep…) inspires an internal culture based on creativity & humanity. This helps us come up with creative business solutions that interact with how people behave today. Our solutions go beyond what is traditionally labeled as advertising and can propel a brand for years.

With a headcount of around 60 people, we are large enough to take up the most serious challenges, while remaining agile enough to respond in real-time to new opportunities.

DDB Brussels
Sint-Huibrechtsstraat 17 rue Saint-Hubert
1150 Brussels