DDB and Mega get household appliances to revolt

The solution to deal with these high energy bills is actually not far-fetched: by simply switching to Mega, one of the cheapest energy suppliers, you can save up to more than 700 euros per year.

Many Belgians don't lose sleep over this. But what if the appliances, which are fed by electricity or gas that is too expensive, are tired of it? What if they want to make it clear to their owner that it’s time to take action and switch to a cheaper supplier? Find out how the devices are taking the law into their own hands in this new campaign for Mega.

The campaign runs both on TV and online.

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Credits
Client Contacts: Thomas Coene, Dieter Aerts
Creative director: Kwint De Meyer
Creation: Jan Schoofs, Jonas Caluwé
Copy FR: Yannick Pringles
Strategy: Dieter Riemaeker, Nick Moors
Connection Planner: Fiona Boyle
Account Management: Melissa Bekaert
Film Production Company: Hamlet
Director: Fred De Loof
Radio Production Company & Sound Design/composing: Raygun}