To the right? To the left? Or straight ahead? You probably recognize the indecisive feeling when test driving a new car? Most of the times, you just end up driving around without any specific destination. DDB and Peugeot have built on that insight to give ordinary test drives a proper destination. A charity! 

Fortunately, many families can already count on the Federation of Belgian Food Banks during the holiday season. But the magic of Christmas only appears when children receive a present. 

That is why Peugeot created THE HEARTWARMING TEST DRIVE in collaboration with Dreamland. If you came to test an electric or hybrid car, the dealer would fill the trunk with Christmas presents. And by programming the address of the nearest food bank in the GPS, the test drive suddenly had a proper destination. 

A total of 45 dealers and 250 test drivers managed to deliver a smile to 1000 children in need during the festive period. This is how an ordinary test drive suddenly became much more than an individual experience. 

And by focusing on the wide range of electric and hybrid cars, Peugeot also served the higher purpose. Because if there is one gift that we really want to give to our children, it is ultimately a better and more sustainable world. 


Client: Peugeot
Client Contact: Erika Bouteloup, Lydia Coeckelberghs, Pauline Fouquet, Kathy Marcelis 
CD: Kwint De Meyer
Creation: Simon Detournay, Célestin Metens 
Strategy: Dieter Riemaeker, Marie Geens
Account Management: Asma Afailal, Camille Groth, Julie Nguyen-Duy, Flup Coppens 
Design: Sven Verfaille
Production: Shana Duprez, Lander Munster, Katrien Van den Brande  

About DDB Brussels

To solve our client’s business issues, we favor our people’s skills instead of the latest buzzwords. Bringing together our people’s talent in strategy, technology, creation and production under one roof results in "work that works”.

Our long-standing experience with people-focused brands (VW, IKEA, Studio Brussel, bpost bank, DKV, letgo, De Persgroep…) inspires an internal culture based on creativity & humanity. This helps us come up with creative business solutions that interact with how people behave today. Our solutions go beyond what is traditionally labeled as advertising and can propel a brand for years.

With a headcount of around 60 people, we are large enough to take up the most serious challenges, while remaining agile enough to respond in real-time to new opportunities.

DDB Brussels
Excelsiorlaan 75-77
1930 Zaventem