Fortunately, many families can already count on the Federation of Belgian Food Banks during the holiday season. But the magic of Christmas only appears when children receive a present.
That is why Peugeot created THE HEARTWARMING TEST DRIVE in collaboration with Dreamland. If you came to test an electric or hybrid car, the dealer would fill the trunk with Christmas presents. And by programming the address of the nearest food bank in the GPS, the test drive suddenly had a proper destination.
A total of 45 dealers and 250 test drivers managed to deliver a smile to 1000 children in need during the festive period. This is how an ordinary test drive suddenly became much more than an individual experience.
And by focusing on the wide range of electric and hybrid cars, Peugeot also served the higher purpose. Because if there is one gift that we really want to give to our children, it is ultimately a better and more sustainable world.
Client Contact: Erika Bouteloup, Lydia Coeckelberghs, Pauline Fouquet, Kathy Marcelis
CD: Kwint De Meyer
Creation: Simon Detournay, Célestin Metens
Strategy: Dieter Riemaeker, Marie Geens
Account Management: Asma Afailal, Camille Groth, Julie Nguyen-Duy, Flup Coppens
Design: Sven Verfaille
Production: Shana Duprez, Lander Munster, Katrien Van den Brande