This new campaign can fully claim to be truly European, even in its design. It was developed in close collaboration with the DDB network in Brussels, Paris, Amsterdam and Düsseldorf. Moreover, it is also the theme of the campaign, as it talks about how Thalys sees Europe: a Europe of travellers, a Europe where one can travel across borders freely. An open space, one that is multicultural and alive.
Developed in perfect synergy with the various European agencies of DDB, the campaign will appear in urban posters and digital displays in the four Thalys markets. Maud Chalard took the photographs, and DDB Brussels managed the production, as well as the adaptations for the Belgian market. The online part of the campaign will follow later in the autumn.
After Germany, the campaign will start in Belgium on October 1st. The Netherlands will follow on October 7 and France on October 14.