DDB and Volkswagen have an SUV for everyone

Tuesday, December 10, 2019 — With the motor show not far off, Volkswagen wants to make it clear to people just how extensive their SUV range is. It’s why DDB has developed a clever copy campaign that shows that everyone has a Volkswagen SUV that suits them.

In different adverts we see how two models compare with each other based on who is behind the wheel. For example, there is a T-Roc for the mom and the larger Tiguan Allspace for the mom+ and her newly assembled family. A topical advert was also created for the launch of the new Star Wars film.

The campaign runs in newspapers, bannering, pre-rolls, inReads and social media.

Credits:

Client Contact: Filip Vanrietvelde, Cathy Claes
CD: Kwint De Meyer, Naïm Baddich
Creation: Jan Schoofs & Jonas Caluwé
Copy FR: Pierre Urbaniak
Strategy: Dieter Riemaeker, Nick Moors
Account management: Silvie Erzeel, Quentin Maryns, Laurien Engels
Design & Development: Patrick Downie, Sven Verfaille, Naomi Vrydaghs
DTP & Retouches: Benjamin Hiffe
Production banners: Big Smile
Post-production TV/Cinema: Lovo
Music TV/Cinema: Raygun
Media: Mediacom/Space

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