DDB and Volkswagen have an SUV for everyone

DDB and Volkswagen have an SUV for everyone

With the motor show not far off, Volkswagen wants to make it clear to people just how extensive their SUV range is. It’s why DDB has developed a clever copy campaign that shows that everyone has a Volkswagen SUV that suits them.

In different adverts we see how two models compare with each other based on who is behind the wheel. For example, there is a T-Roc for the mom and the larger Tiguan Allspace for the mom+ and her newly assembled family. A topical advert was also created for the launch of the new Star Wars film.

The campaign runs in newspapers, bannering, pre-rolls, inReads and social media.



Client Contact: Filip Vanrietvelde, Cathy Claes
CD: Kwint De Meyer, Naïm Baddich
Creation: Jan Schoofs & Jonas Caluwé
Copy FR: Pierre Urbaniak
Strategy: Dieter Riemaeker, Nick Moors
Account management: Silvie Erzeel, Quentin Maryns, Laurien Engels 
Design & Development: Patrick Downie, Sven Verfaille, Naomi Vrydaghs
DTP & Retouches:  Benjamin Hiffe
Production banners: Big Smile
Post-production TV/Cinema: Lovo
Music TV/Cinema: Raygun
Media: Mediacom/Space

About DDB Brussels

To solve our client’s business issues, we favor our people’s skills instead of the latest buzzwords. Bringing together our people’s talent in strategy, technology, creation and production under one roof results in "work that works”.

Our long-standing experience with people-focused brands (VW, IKEA, Studio Brussel, bpost bank, DKV, letgo, De Persgroep…) inspires an internal culture based on creativity & humanity. This helps us come up with creative business solutions that interact with how people behave today. Our solutions go beyond what is traditionally labeled as advertising and can propel a brand for years.

With a headcount of around 60 people, we are large enough to take up the most serious challenges, while remaining agile enough to respond in real-time to new opportunities.

DDB Brussels
Excelsiorlaan 75-77
1930 Zaventem