In different adverts we see how two models compare with each other based on who is behind the wheel. For example, there is a T-Roc for the mom and the larger Tiguan Allspace for the mom+ and her newly assembled family. A topical advert was also created for the launch of the new Star Wars film.
The campaign runs in newspapers, bannering, pre-rolls, inReads and social media.
Client Contact: Filip Vanrietvelde, Cathy Claes
CD: Kwint De Meyer, Naïm Baddich
Creation: Jan Schoofs & Jonas Caluwé
Copy FR: Pierre Urbaniak
Strategy: Dieter Riemaeker, Nick Moors
Account management: Silvie Erzeel, Quentin Maryns, Laurien Engels
Design & Development: Patrick Downie, Sven Verfaille, Naomi Vrydaghs
DTP & Retouches: Benjamin Hiffe
Production banners: Big Smile
Post-production TV/Cinema: Lovo
Music TV/Cinema: Raygun