DDB Brussels hijacked 14 awards for clients such as IKEA, Audi, Studio Brussel and BASE. "This is the pinnacle," says creative director Peter Ampe, "especially because this recognition comes from our peers in the industry." As for the 33th time the cream of the creative sector gathered in Knokke casino in order to attend the annual gala CCB. The CCB Awards serve as a showcase for the Belgian creativity. Every year dozens of advertising agencies seek as far as possible 'bowlers' poaching in various categories and thus to pocket the title of "Agency of the Year'. This year the honor was awarded to DDB Brussels. The agency is already three years under the creative direction of Peter Ampe (ex Duval Guillaume and Happiness) and more recently Odin Saillé (ex boondoggle). DDB was named after Bill Bernbach, an icon of the '50s who brought creativity in the sector. It is still today in the DNA of the network: "For us it's all about strong job for strong brands Everyone in our office exudes the same ambition Perhaps that is our strength.. The common urge for creativity."