For the launch of the new Passat GTE the DDB network launched a European briefing for all local branches. Each agency was given the opportunity to create the new Volkswagen campaign. DDB Brussels came out as the winner and received the chance to produce three online videos. The agency thereby appealed the Berlin production Bubbles with director Russell Bate, who also worked for Snickers.
FYI: the new Passat GTE is a plug-inhybride which is driven by an electric motor and a TSI engine of around 218 hp. The car offers three driving modes: Hybrid Electric and GTE. The GTE-Class delivers decent performance penalty. The campaign emphasizes the versatility of the vehicle and the technologies.