DDB cleans out its closet for Opnieuw & Co

DDB cleans out its closet for Opnieuw & Co

We all have clothes in our wardrobe that we have not worn in at least five years. And yet, these garments remain there, taking up space in the closet. If you no longer wear them, maybe someone else can. That is why Opnieuw & Co together with DDB made an advertisement with a reference to a popular fashion brand.

It calls for people to donate the clothes they no longer wear to Opnieuw & Co. Not only will you make someone else happy, you will also help reduce waste and give opportunities to people that are less fortunate. Sorting and selling the goods received, is done by people who have trouble finding a job on the labour market. That makes the goods received and sold by Opnieuw & Co much more than just second-hand garments.

Get to know more on opnieuwenco.be

Client: Opnieuw & Co
Client contact: Elisabeth Vermeulen
Agency: DDB Brussels
Creative Direction: Kwint De Meyer
Creation: Jonas Caluwé, Jan Schoofs
Strategy: Jan Lammens
Account Management: Silvie Erzeel, Sofie Hoorens
Design: Céline Godaert
Retouching: The Living Room

About DDB Brussels

To solve our client’s business issues, we favor our people’s skills instead of the latest buzzwords. Bringing together our people’s talent in strategy, technology, creation and production under one roof results in "work that works”.

Our long-standing experience with people-focused brands (VW, IKEA, Studio Brussel, bpost bank, DKV, letgo, De Persgroep…) inspires an internal culture based on creativity & humanity. This helps us come up with creative business solutions that interact with how people behave today. Our solutions go beyond what is traditionally labeled as advertising and can propel a brand for years.

With a headcount of around 60 people, we are large enough to take up the most serious challenges, while remaining agile enough to respond in real-time to new opportunities.

DDB Brussels
Excelsiorlaan 75-77
1930 Zaventem