Wednesday, February 24, 2016 — DDB Brussels has launched a new campaign for the Volkswagen Golf. As a sequel on the Brussels Motor Show campaign, DDB decided to create a fun print instead of a traditional promo.
With its technological innovations and standard safety systems Volkswagen is positioning itself once again as one of the safest car brands in traffic. To convey that message, DDB Brussels chose a twinkle in the eye. Following the Motorshow campaign they continued on the strategic line : "Feel protected." That reflected in a print campaign led by photographer Pierre Pironet.
The creation consists of two parts and will appear in different magazines. On both prints can be seen how a motorist in a Volkswagen Golf gets distracted by a special situation in the background. Tagline: ' Even if you are distracted, your Golf keeps an eye on the road."
Contacts clients: Marc Donner
Agency: DDB Brussels
Creative Director: Peter Ampe & Odin Saillé
Creative Team: Rom&John
Strategic planner: Maarten Van Daele
Account Team: Sylvie De Couvreur, Silvie Erzeel & Anneleen Vande Voorde
PR: Kenn Van Lijsebeth
Print-Producer: Brigitte Verduyckt
Photographer: Pierre Pironet
DTP: Benjamin Hiffe