With its technological innovations and standard safety systems Volkswagen is positioning itself once again as one of the safest car brands in traffic. To convey that message, DDB Brussels chose a twinkle in the eye. Following the Motorshow campaign they continued on the strategic line : "Feel protected." That reflected in a print campaign led by photographer Pierre Pironet.
The creation consists of two parts and will appear in different magazines. On both prints can be seen how a motorist in a Volkswagen Golf gets distracted by a special situation in the background. Tagline: ' Even if you are distracted, your Golf keeps an eye on the road."
Contacts clients: Marc Donner
Agency: DDB Brussels
Creative Director: Peter Ampe & Odin Saillé
Creative Team: Rom&John
Strategic planner: Maarten Van Daele
Account Team: Sylvie De Couvreur, Silvie Erzeel & Anneleen Vande Voorde
PR: Kenn Van Lijsebeth
Print-Producer: Brigitte Verduyckt
Photographer: Pierre Pironet
DTP: Benjamin Hiffe