DDB joue avec les clichés pour les utilitaires Volkswagen

C’est bien connu, dans les spots radio pour les indépendants, on utilise souvent une grosse voix et des clichés en tout genre. C’est en partant de cette analyse et en retournant ces clichés que DDB a créé une série de 4 spots radio pour promouvoir la modularité et le côté personnalisable de ces véhicules.


Client: Volkswagen CVI
Contact: Bart Nyns
Creative Director: Dieter De Ridder
Account: Quentin Maryns, Adeline Andre
Creatives: Nicolas Gaspart, Frédéric Zouag
Production House: Sonhouse

A propos de DDB Brussels

To solve our client’s business issues, we favor our people’s skills instead of the latest buzzwords. Bringing together our people’s talent in strategy, technology, creation and production under one roof results in "work that works”.

Our long-standing experience with people-focused brands (VW, IKEA, Kom op tegen Kanker, bpost bank, Mega, Thalys, Recupel…) inspires an internal culture based on creativity & humanity. This helps us come up with creative business solutions that interact with how people behave today. Our solutions go beyond what is traditionally labeled as advertising and can propel a brand for years.

With a headcount of around 40 people, we are large enough to take up the most serious challenges, while remaining agile enough to respond in real-time to new opportunities.

DDB Brussels
Excelsiorlaan 75-77
1930 Zaventem