DDB mixes IKEA’s blue and yellow.
Thursday, June 11, 2015 — The whole world knows it by now: IKEA offers home furnishings solutions to improve the daily lives of every family.
What's perhaps less known: IKEA also offers a lot of simple products and ideas for a more sustainable life at home.
IKEA did not want to make big green promises. On the contrary, the campaign had to be as
simple, efficient and accessible as the IKEA products are.
That is why DDB developed a creative visual idea with a clear evidence: when you mix IKEA blue and yellow, what do you get? Green, exactly. Simple right?
This resulted in three themes for Abribus, newspapers, banners and radio.