DDB mixes IKEA’s blue and yellow.

The whole world knows it by now: IKEA offers home furnishings solutions to improve the daily lives of every family.

What's perhaps less known: IKEA also offers a lot of simple products and ideas for a more sustainable life at home.


IKEA did not want to make big green promises. On the contrary, the campaign had to be as
simple, efficient and accessible as the IKEA products are.

That is why DDB developed a creative visual idea with a clear evidence: when you mix IKEA blue and yellow, what do you get? Green, exactly. Simple right?

This resulted in three themes for Abribus, newspapers, banners and radio.


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Francis Lippens Account Director
Peter Ampe Creative Director
Francis Lippens Account Director
Peter Ampe Creative Director
About DDB Brussels

To solve our client’s business issues, we favor our people’s skills instead of the latest buzzwords. Bringing together our people’s talent in strategy, technology, creation and production under one roof results in "work that works”.

Our long-standing experience with people-focused brands (VW, IKEA, Studio Brussel, bpost bank, DKV, letgo, De Persgroep…) inspires an internal culture based on creativity & humanity. This helps us come up with creative business solutions that interact with how people behave today. Our solutions go beyond what is traditionally labeled as advertising and can propel a brand for years.

With a headcount of around 60 people, we are large enough to take up the most serious challenges, while remaining agile enough to respond in real-time to new opportunities.

DDB Brussels
Excelsiorlaan 75-77
1930 Zaventem