DDB plays with the weather for IKEA

Right now Belgium is enjoying a delightful early summer with very pleasant temperatures. It’s what inspired DDB Brussels to create an outdoor ‘top topical’ campaign inviting everyone to enjoy the good weather before it’s too late to do so.

The summer passes so quickly in Belgium that when the good weather is there you don’t want to wait to get the sun loungers and BBQ out. From this simple and particularly Belgian insight, IKEA and DDB created an original and graphic poster campaign. The often grey and rainy Belgian sky is intercut with a bright strip of summer, illustrating that summer tends to be rather short around here.

Campaign : Outdoor range – Don’t miss the summer

Client : IKEA Belgium

Contacts : Miguel Aguza, Peter Jongert

Agency : DDB Brussels

CD : Dieter De Ridder

Creation : Antoinette Ribas & Gregory Ginterdaele

Account team : Francis Lippens, Annelies Nyns & Maria-Laura Laubenthal

Graphic designers: Benjamin Hiffe, Sven Verfaille

 

 

About DDB Brussels

To solve our client’s business issues, we favor our people’s skills instead of the latest buzzwords. Bringing together our people’s talent in strategy, technology, creation and production under one roof results in "work that works”.

Our long-standing experience with people-focused brands (VW, IKEA, Studio Brussel, bpost bank, DKV, letgo, De Persgroep…) inspires an internal culture based on creativity & humanity. This helps us come up with creative business solutions that interact with how people behave today. Our solutions go beyond what is traditionally labeled as advertising and can propel a brand for years.

With a headcount of around 60 people, we are large enough to take up the most serious challenges, while remaining agile enough to respond in real-time to new opportunities.

DDB Brussels
Sint-Huibrechtsstraat 17 rue Saint-Hubert
1150 Brussels