DDB showcases innovative ideas with kickstarter platform

Monday, February 15, 2016 — DDB Brussels has launched a new kickstarter platform where visitors and employees can test disruptive concept gadgets and technologies. 

To inspire everyone at the office, DDB Brussels invested in a kickstarter stage. Both employees and clients can test disruptive gadgets and technologies and translate them into applications for brands. DDB provides a budget to support kickstarter ideas, buy and display them. 

The first DDB experiment is a ring that operates on the IFTTT principle (If This Then That). The ring recognizes certain hand movements and links these to various digital actions. 

Furthermore, DDB is exploring the use of various robots. They also invested in a ZANO drone. That purchase proved - unfortunately - how kickstarter projects can go wrong. The long-awaited aircraft never flew, because the start-up ceased to exist. 

Of course, life goes on. This year DDB plans to test three technological innovations. A great way to inspire employees and client

About DDB Brussels

To solve our client’s business issues, we favor our people’s skills instead of the latest buzzwords. Bringing together our people’s talent in strategy, technology, creation and production under one roof results in "work that works”.

Our long-standing experience with people-focused brands (VW, IKEA, Studio Brussel, bpost bank, DKV, letgo, De Persgroep…) inspires an internal culture based on creativity & humanity. This helps us come up with creative business solutions that interact with how people behave today. Our solutions go beyond what is traditionally labeled as advertising and can propel a brand for years.

With a headcount of around 60 people, we are large enough to take up the most serious challenges, while remaining agile enough to respond in real-time to new opportunities.

DDB Brussels
Excelsiorlaan 75-77
1930 Zaventem

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