DDB signs letgo launch campaign in Belgium
Tuesday, March 7, 2017 — Letgo, the free app that allows people to buy and sell second-hand goods, is launching its first national campaign in Belgium with two TV spots inspired by everyday situations.
The two TV spots shows the misadventures of consumers with their new purchases.
The first one « letgo of your drone » features a young couple trying their new drone in a living room and trashing the place in spite of themselves with the unexpected help of their cat.
The second spot « letgo of your leather jacket » tells the story of a young working girl arriving at her desk, happy to show her coworkers her new leather jacket, before she realized one of her colleagues bought the very same leather jacket.
Thanks to the letgo reflex, the three of them solved those two issues, by snapping, posting and chatting to sell easily their used goods. By playing on humor and relatable life situations, DDB and letgo put forward the simplicity of use of the application while giving it a recognizable identity to expand quickly its notoriety after launch.
DDB worked on the creation of the spots hand in hand with the production company Caviar and the director Franck Devos. The mixing was made by Grégory Caron.
The two spots will be on air until March, 26th as well as displayed on the Youtube platform and in movie theaters. They will be followed by two radio spots illustrating the simplicity of the letgo concept, taking this time a fridge and a handbag as examples.
Client : LETGO
Contacts : Lea Abud, Federico Vazquez
Agency : DDB Brussels
CD : Peter Ampe & Odin Saillé
Creation : Jonas Caluwé, Sven Van Hooydonck, Ralf De Houwer
Strategy : Dominique Poncin, Philippe Gerin
Account team : Francis Lippens, Annelies Nyns & Maria-Laura Laubenthal
PR – Press Coordinator : Kenn Van Lijsebeth
TV Producer : Brigitte Verduyckt
Production company TVC : Caviar
Director : Frank Devos
Executive Producer : Ilse Joye
Producers : Geert De Wachter, Andreas Vermeulen
Music : Grégory Caron
Radio Producer : Brigitte Verduyckt
Production company : Sonicville
Radio director : Thierry Van Durme
Letgo of your drone (NL) (35s)
Letgo of your leather jacket (NL) (35s)