DDB takes over your TV screen for VTM GO

DDB takes over your TV screen for VTM GO

DPG Media asked DDB to launch VTM GO. This is a free online platform for the best national and international series and movies. With it, you no longer need to play along when football or a silly soap is on your TV screen, you can just watch something else on your smartphone or tablet. There is now a campaign running based on that insight.

The campaign takes over a percentage of your TV screen
To promote online viewing through VTM GO, the campaign is hijacking your normal TV screen. During football trailers, 86% of the screen is taken up with the announcement that 86% of women would rather be watching something else like “Boer zkt. Vrouw” (Farmer Wants a Wife) on VTM GO. A load of other programmes is also being hijacked by clever insights that promote the vast VTM GO choice on offer.

The campaign also includes print advertising based on recognizable insights. Is your blind date somewhat disappointing? Are you having a boring bus ride? With VTM Go, you can make everything a lot more interesting.

Client: DPG Media
Client contacts: Nele Baeyens, Carl Van den Hove, Kathleen Colpin, Charlotte Van Cauteren
Agency: DDB Brussels
Creative Direction: Dieter De Ridder, Naïm Baddich, Kwint De Meyer
Creation: Jonas Caluwé & Jan Schoofs
Strategy: Dieter Riemaeker
Account team: Melissa Bekaert, Charlotte Jaros
Video production: LOVO
Photography production: Bounce Rocks
Photographer: Niko Caignie

About DDB Brussels

To solve our client’s business issues, we favor our people’s skills instead of the latest buzzwords. Bringing together our people’s talent in strategy, technology, creation and production under one roof results in "work that works”.

Our long-standing experience with people-focused brands (VW, IKEA, Studio Brussel, bpost bank, DKV, letgo, De Persgroep…) inspires an internal culture based on creativity & humanity. This helps us come up with creative business solutions that interact with how people behave today. Our solutions go beyond what is traditionally labeled as advertising and can propel a brand for years.

With a headcount of around 60 people, we are large enough to take up the most serious challenges, while remaining agile enough to respond in real-time to new opportunities.

DDB Brussels
Excelsiorlaan 75-77
1930 Zaventem