DDB wins two BTOB Awards for Volkswagen Commercial Vehicles

DDB wins two BTOB Awards for Volkswagen Commercial Vehicles

When passing our creative department, it is not unusual to hear people shouting, NERF guns being fired, or an ear-bleeding live performance of the Titanic soundtrack on the flute. But when the term ‘B2B’ is mentioned, the entire room grows silent.


Creating a business-to-business campaign that is both creative and effective is seen as a real struggle. That is why we are thrilled to have won one silver award in best use of activation and one bronze award in best use of integrated for Volkswagen Commercial Vehicles at the BTOB Awards.

The Brussels Motor Show for Professionals, a fancy name for what most Belgians call ‘Autosalon’, is a big deal for car brands. No less than 40% of their annual sales is reached in just one month. Therefore, Volkswagen Commercial Vehicles and DDB Brussels decided to stand out from the crowd.

Instead of pointing out the strengths of its vehicles, we challenged the strength of professionals driving them. We transformed a Volkswagen Crafter into a giant punching door. Through a series of absurd online videos, we invited professionals to participate in the Punching Door Tour. If you punched the door hard enough, you could win a duo ticket to the Brussels Motor Show. And with multiple radio commercials in the same, humoristic tone of voice, we made professionals aware of Volkswagen Commercial Vehicles’ conditions.

Both the activation and the integrated campaign were a smashing success. With a rise in traffic to the stand at the Brussels Motor Show as well as a strong increase in sales, Volkswagen Commercial Vehicles proved once more that its range is by far the most solid choice for professionals.

About DDB Brussels

To solve our client’s business issues, we favor our people’s skills instead of the latest buzzwords. Bringing together our people’s talent in strategy, technology, creation and production under one roof results in "work that works”.

Our long-standing experience with people-focused brands (VW, IKEA, Studio Brussel, bpost bank, DKV, letgo, De Persgroep…) inspires an internal culture based on creativity & humanity. This helps us come up with creative business solutions that interact with how people behave today. Our solutions go beyond what is traditionally labeled as advertising and can propel a brand for years.

With a headcount of around 60 people, we are large enough to take up the most serious challenges, while remaining agile enough to respond in real-time to new opportunities.

DDB Brussels
Sint-Huibrechtsstraat 17 rue Saint-Hubert
1150 Brussels