Discover the hidden corners of Belgium in the new Volkswagen content-series

Off track will be a visual guide mirroring the beauty of our country, brought to life with authentic stories.

Volkswagen and DDB Brussels launch Off track, a sequel to « Behind The Wheel’’ : a new series in which six passionate Belgians drive around the country in search of the most authentic and unknown places. A guide to Belgians beauty, full of human experiences. Chef Herwig opens the series with his personal story about backstage cuisine, evasive moments and black sausage.

Far from the pressure
The series stars with Herwig Belmans’ story. He wandered the world while cooking backstage in some of the most renowned musicians’ lodges. His legendary discretion and his local produce cuisine made him the stars’ personal chef. He loves coming back to his favorite little corner of Belgium : The Campine. When he feels like taking a brake from the frantic pace of the musical world, he takes his car and heads for nature. He finds happiness and tranquility in the sandy region around Mol. The Campine is the perfect place for a road trip along woods, prairies and magnificent bodies of water.

"Van vlees en bloed"
Proud to be Belgian, Herwig often tries to give his preparations a touch of belgian cuisine. He thus got various worldwide celebrities to try out Campine’s black sausage. One of our countrie’s genuine but hidden culinary traditions from a town called Rauw. That’s where one of the best Belgian butchers’ is located, renowned for its unique black sausage which inspired a television series “Van vlees en bloed”. Their black sausage, lard, brawn and other filets are officially recognized as controlled products from Campine. Now savour the first episode of the Off track series.


Client : Volkswagen Belgium

Contact : Simon De Pauw

Agency : DDB Brussels


CD: Odin Saillé, Dieter De Ridder

Creation: Kenn Van Lijsebeth

Account Team: Sylvie De Couvreur, Florence Vercammen, Hans Michiels, Adeline André

Community Manager: Laura Bertone

Copy NL: Kenn Van Lijsebeth

Head of Digital: Renaud Goossens

Content strategic planner: Jorian Vanvossel

Design: Sven Verfaille

TV producer: Brigitte Verduyckt, Erik Van Overloop



Production Company: Landvogel

Director: Kurt De Leijer

DOP: Piet Deyaert

Photographer: Laura Bertone


Executive Producer: Thomas Cassiers

Producers: Yannick Verdonck, Tanguy Lijssens

Editor: Allard Zoetman, Glenn Renard

About DDB Brussels

To solve our client’s business issues, we favor our people’s skills instead of the latest buzzwords. Bringing together our people’s talent in strategy, technology, creation and production under one roof results in "work that works”.

Our long-standing experience with people-focused brands (VW, IKEA, Studio Brussel, bpost bank, DKV, letgo, De Persgroep…) inspires an internal culture based on creativity & humanity. This helps us come up with creative business solutions that interact with how people behave today. Our solutions go beyond what is traditionally labeled as advertising and can propel a brand for years.

With a headcount of around 60 people, we are large enough to take up the most serious challenges, while remaining agile enough to respond in real-time to new opportunities.

DDB Brussels
Excelsiorlaan 75-77
1930 Zaventem