'Don't google it' Belgian campaign of the year

DDB and CEBAM got recognised at the 2014 Merit Awards. Our ‘Don’t google it’ campaign’ was awarded as ‘ Campaign of the Year’. 

By conveniently using Google AdWords, we alerted the population when they were googling their symptoms. For example, when you googled "twitching eyelid", the first result was the following message: "Don't google it, check a reliable source." We were able to use the word 'google' in the AdWords campaign since it's a verb in Dutch. After clicking through, they arrived on the medical site, which is recognised by the Flemish government. A short video on the site clearly warned you of the possible dangers of googling your symptoms. The goal of the campaign was to warn the population of the consequences of inaccurate health information and point the way to a reliable source of information. 

The Merit Awards, organised by Media Marketing, crown the Belgian agencies, advertisers and media who stood out in the past year. 800 people from the media, marketing and advertising sector saw DDB receiving the award for 'Campaign of the Year. The other finalists were 'Kind of Genius. Child "(Duval Guillaume - Seth & Riley's Garage) and 'Theater Commercials" (Famous - Theater aan de Stroom).

DDB was along with TBWA and eventual winner BBDO  also nominated for "Agency of the Year '.

"We are very proud and delighted to be able to say that the best Belgian campaign this year came from the DDB Brussels team. I would also like to thank CEBAM for this successful campaign." Concludes Yves Bogaerts, CEO of DDB Brussels.

About DDB Brussels

To solve our client’s business issues, we favor our people’s skills instead of the latest buzzwords. Bringing together our people’s talent in strategy, technology, creation and production under one roof results in "work that works”.

Our long-standing experience with people-focused brands (VW, IKEA, Studio Brussel, bpost bank, DKV, letgo, De Persgroep…) inspires an internal culture based on creativity & humanity. This helps us come up with creative business solutions that interact with how people behave today. Our solutions go beyond what is traditionally labeled as advertising and can propel a brand for years.

With a headcount of around 60 people, we are large enough to take up the most serious challenges, while remaining agile enough to respond in real-time to new opportunities.

DDB Brussels
Sint-Huibrechtsstraat 17 rue Saint-Hubert
1150 Brussels