Forget the ordinary beer mug: here come the Belgian beeremojis

Forget the ordinary beer mug: here come the Belgian beeremojis

We’re no longer stuck with the stereotypical beer glass, that Apple or Android offers us, when making a digital toast. From now on we can also finally treat each other via messages to a Belgian beer. The work of the association for Belgian Brewers and VLAM make this possible with at least 60 brand-new beeremojis. 

Emoji, you know them: the colourful icons and figurines with which we express our deepest emotions, jokes or messages of encouragement. They’ve become immensely popular and now they’re available on almost all mobile phones. From graceful tango dancers to sumo wrestlers, the possibilities are endless. Only the beers were - until recently - giving us a digital thirst. That’s now changing thanks to the association of Belgian Brewers and VLAM. We move the classic beer mug aside and can choose with proud out of 60 authentic Belgian beers.

Celebrate with our beer

The idea came from the Belgian Brewers, who wanted to foster pride in our beer with this project. The association felt for some time that our heritage deserved a place in the digital world. At least 62 Belgian beer brands have responded on the request from the association, resulting in a fine collection of mini beers. All beer styles are represented here, ranging from a cold pint to an authentic “Lambic”.

Choose your own beer

The emoji are available for free download on Apple and Android. After a simple installation you’ll find the beers available in your messenger. Didn’t find your favourite beer? No worries. The amount of beeremojis will be expended soon.


Info: Belgian Beeremojis is free to download from the App or Play Stores.

iOS :

Android :


Contact us
Kenn Van Lijsebeth
Kenn Van Lijsebeth
About DDB Brussels

To solve our client’s business issues, we favor our people’s skills instead of the latest buzzwords. Bringing together our people’s talent in strategy, technology, creation and production under one roof results in "work that works”.

Our long-standing experience with people-focused brands (VW, IKEA, Studio Brussel, bpost bank, DKV, letgo, De Persgroep…) inspires an internal culture based on creativity & humanity. This helps us come up with creative business solutions that interact with how people behave today. Our solutions go beyond what is traditionally labeled as advertising and can propel a brand for years.

With a headcount of around 60 people, we are large enough to take up the most serious challenges, while remaining agile enough to respond in real-time to new opportunities.

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