In 2020 the ambassadors of Greenpeace could not hit the streets to collect gifts. Everyone had to stay home. So, Greenpeace had to look for alternatives to raise funds.
That is why DDB, together with CZAR, imagined a world in which Greenpeace would have to survive without individual gifts, but instead was forced to accept money from oil corporations, big banks, fast food or soda companies.
The result? An uptempo commercial, directed by the Belgian director Toon Aerts. Discover the campaign here.
Client Contact: Laurent Leyssens & Christophe Piret
Creative Director: Kwint De Meyer
Creation: Yannick Pringels & Antoine de Bellefroid
Strategy: Dieter Riemaeker & Jan Lammens
Account team: Munanga Kabue
Connection Planner: Fiona Boyle
Production company: Czar / Make