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Greenpeace and DDB are not for sale

Greenpeace and DDB are not for sale

Greenpeace is a fully independent organisation. In order to set its own agenda, it does not accept money from companies or governments. Greenpeace relies on the goodwill and donations from individuals. However, this past year that has become a lot harder…

In 2020 the ambassadors of Greenpeace could not hit the streets to collect gifts. Everyone had to stay home. So, Greenpeace had to look for alternatives to raise funds.

That is why DDB, together with CZAR, imagined a world in which Greenpeace would have to survive without individual gifts, but instead was forced to accept money from oil corporations, big banks, fast food or soda companies.

The result? An uptempo commercial, directed by the Belgian director Toon Aerts. Discover the campaign here.

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CREDITS
Client Contact: Laurent Leyssens & Christophe Piret
Creative Director: Kwint De Meyer
Creation: Yannick Pringels & Antoine de Bellefroid
Strategy: Dieter Riemaeker & Jan Lammens
Account team: Munanga Kabue
Connection Planner: Fiona Boyle
Production company: Czar / Make

About DDB Brussels

To solve our client’s business issues, we favor our people’s skills instead of the latest buzzwords. Bringing together our people’s talent in strategy, technology, creation and production under one roof results in "work that works”.

Our long-standing experience with people-focused brands (VW, IKEA, Studio Brussel, bpost bank, DKV, letgo, De Persgroep…) inspires an internal culture based on creativity & humanity. This helps us come up with creative business solutions that interact with how people behave today. Our solutions go beyond what is traditionally labeled as advertising and can propel a brand for years.

With a headcount of around 60 people, we are large enough to take up the most serious challenges, while remaining agile enough to respond in real-time to new opportunities.

DDB Brussels
Excelsiorlaan 75-77
1930 Zaventem