IKEA and DDB Brussels count sheep in their latest TV spot

IKEA brings nature inside with a flock of sheep.

IKEA and DDB Brussels are launching the fourth and quite possibly the last television spot around the theme “Bring your living room to life.” With this new creation, IKEA brings nature inside … and in this case, quite literally, as the living room is a playground for a flock of sheep.

In this new spot we discover a herd of sheep in the middle of a man’s living room … fortunately he finds the situation rather amusing. The man dreams for a moment or two in his new chair and immediately finds himself in the middle of twenty sheep. He first tries to drive them out of his living room, but then decides to let the animals be. It turns out of course, that he is a perfect shepherd!

With this spot, IKEA wants to emphasise the natural elements in a living room. This can come in many forms, and includes natural materials, silence and the lush plants that can sometimes be found there. IKEA wants to invite everyone to disconnect for a moment by bringing nature into his or her living room. DDB translated this idea with an amusing commercial featuring a flock of sheep in the lead role.

The living room plays a vital role for IKEA. It is the most important room in the house and can be used for various activities, depending on the time, the situation and the age of the occupants. IKEA wants to make Belgians aware of the many possibilities offered by their living room and show them how easy it is to transform a living room into something else.

IKEA attaches great importance to animal welfare. All the sheep in the television spot were, of course, treated with the greatest of respect.

The campaign - which includes digital, social and TV - was created in collaboration with the production company CZAR, and director Joe Vanhoutteghem.

Credit list

Campaign: Make Room For Nature

Client : IKEA Belgium

Contacts : Miguel Aguza, Peter Jongert

Agency : DDB Brussels


CD : Dieter De Ridder

Creation : Antoinette Ribas & Gregory Ginterdaele

Strategy : Dominique Poncin, Jorian Vanvossel

Account team : Francis Lippens,  Annelies Nyns & Maria-Laura Laubenthal

PR – Press Coordinator : Kenn Van Lijsebeth

TV Producer : Brigitte Verduyckt


Production: CZAR

Director : Joe Vanhoutteghem

Producer : Lander Engels

DOP : Grimm Vandekerckhove

Music : It’s A Beautiful Day – Queen

Photography: John Stapels



About DDB Brussels

To solve our client’s business issues, we favor our people’s skills instead of the latest buzzwords. Bringing together our people’s talent in strategy, technology, creation and production under one roof results in "work that works”.

Our long-standing experience with people-focused brands (VW, IKEA, Studio Brussel, bpost bank, DKV, letgo, De Persgroep…) inspires an internal culture based on creativity & humanity. This helps us come up with creative business solutions that interact with how people behave today. Our solutions go beyond what is traditionally labeled as advertising and can propel a brand for years.

With a headcount of around 60 people, we are large enough to take up the most serious challenges, while remaining agile enough to respond in real-time to new opportunities.

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