IKEA offers a guarantee on its kitchens, not on the cooking

IKEA offers a guarantee on its kitchens, not on the cooking

IKEA and DDB are launching a new radio campaign for Batibouw. In three different spots it becomes clear that you can rely on your kitchen more than on your cooking skills. That’s because you get a 25-year warranty on your kitchen. The guarantee of success behind the stove, however, is another story.

In the spots we hear how challenging it can be to prepare the perfect dish. As baking a little too long, too little or with too much seasoning can make a dish fail completely. It’s clear, you can’t rely on your cooking skills, but you can rely on the METOD kitchens from IKEA.

Client: IKEA Belgium
Client contacts: Peter Jongert, Charlotte Jaros, Coralie Vangeel, Damien Perry
Agency: DDB Brussels
Creative Direction: Kwint De Meyer
Creation: Jonas Caluwé & Jan Schoofs
Copy FR: Yannick Pringels
Strategy: Dieter Riemaeker, Jan Lammens, Fiona Boyle
Account Management: Melissa Bekaert, Sofie Hoorens
Radio production company: SonHouse

About DDB Brussels

To solve our client’s business issues, we favor our people’s skills instead of the latest buzzwords. Bringing together our people’s talent in strategy, technology, creation and production under one roof results in "work that works”.

Our long-standing experience with people-focused brands (VW, IKEA, Studio Brussel, bpost bank, DKV, letgo, De Persgroep…) inspires an internal culture based on creativity & humanity. This helps us come up with creative business solutions that interact with how people behave today. Our solutions go beyond what is traditionally labeled as advertising and can propel a brand for years.

With a headcount of around 60 people, we are large enough to take up the most serious challenges, while remaining agile enough to respond in real-time to new opportunities.

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