Inno.be and DDB are coming to you.

Inno.be and DDB are coming to you.

Friday, May 7, 2021 — At the beginning of this year, INNO and DDB went into the fitting room together to, amongst other things, launch a new online marketplace. The campaign that starts this week is also the first communication within the general rebranding and repositioning.

After INNO unanimously assigned its brand strategy and communication to DDB at the beginning of this year, together they launched a new online marketplace this week on inno.be, bringing the brand closer to its customers 24/7.

For the accompanying campaign - 'INNO comes to you' - Jef Boes was called upon to bring the new look and feel to life and make it clear that from now on you can be inspired day and night by everything that INNO has to offer.

The campaign will include a TV bumper, poster, radio and social videos and will soon be followed by "Crazy Days" and much more.

Credits

Client: INNO
Client Contact: Elly Swinnen, Nathalie Hublet
CD: Kwint De Meyer
Creation: James Gambrill, Jan Schraeyen, Olga Boisnard, Nicolas De Beauffort
Copy FR: Yannick Pringels
Strategy: Fiona Boyle, Jan Lammens
Connection Planning: Fiona Boyle 
Account Management: Soraya Hellara, Melissa Bekaert 
Design: Glenn Vanhasselt
Social Creative: Ellen Potoms
DTP: Karol Cepowicz
Production : MAKE, Initials LA
Producers: Femke Timmers, Pia Decabooter, Sarah Theys
Photographer & Director : Jef Boes
Sonic Branding : Klankwerk 
Media: Dentsu  

About DDB Brussels

To solve our client’s business issues, we favor our people’s skills instead of the latest buzzwords. Bringing together our people’s talent in strategy, technology, creation and production under one roof results in "work that works”.

Our long-standing experience with people-focused brands (VW, IKEA, Studio Brussel, bpost bank, DKV, letgo, De Persgroep…) inspires an internal culture based on creativity & humanity. This helps us come up with creative business solutions that interact with how people behave today. Our solutions go beyond what is traditionally labeled as advertising and can propel a brand for years.

With a headcount of around 60 people, we are large enough to take up the most serious challenges, while remaining agile enough to respond in real-time to new opportunities.

DDB Brussels
Excelsiorlaan 75-77
1930 Zaventem

Powered by Prezly