Tuesday, January 19, 2016 — Peter Ampe gets a prestigious seat on the Global Creative Council of the DDB network. He received an invitation from Amir Kassaei, DDB's Chief Creative Officer. The new Council has 13 members and will meet several times a year to evaluate the DDB work and determine the creative course for the coming years. Ampe takes place alongside big names like Ben Priest from DDBAdam&Eve and Joji Jacob fromof DDB Singapore.
Peter Ampe is very honored with his place in the Council. He was chosen for his vision and his record in both creative awards andas Effies cases. Reminder: Ampe won 25 Cannes Lions and 11 Effie casesawards. That combination of relevance and creativity is exactly what the network wants to put more emphasis on, in the fine tradition of founder Bill Bernbach. "It is indeed true that 'Bill' is still the middle name of everyone at DDB," says Peter Ampe this. "It's amazing how many of his quotes today seem even more relevant than 50 years ago" Amir Kassaei explains the ambitions of DDB:. "We want to be the most influential network, not the most award-winning and I have therefore a driven group with integrity and talented creative leaders." Earlier, Amir showed that the network wants to register more selective award shows, so the focus shifts to brands and their challenges