The Phyllis project is named after the legendary Phyllis Robinson. In what is known as the Mad Men-era, she was the first female copy chief in the U.S. advertising history, having paved the way for women to break out of traditional creative roles. The new Phyllis Project is a new global creative initiative launched by DDB in 2017 committed to increasing the number of female creative leaders in every region of our network.
True to this legacy, DDB selected twelve women across the network for the ‘Phyllis Project inaugural program’. It consists of four key components: a personalized career development plan and mentorship program, increased visibility at prominent industry events, global brief and pitch assignments for the network’s top clients. For the mentorship program, each of the 12 women will be assisted by a member of the Global Creative Council. Peter Ampe has been linked to Marketa Krivy,
ECD of Tribal Toronto. Along Marketa’s 20-year multi-disciplinary career, she has helped build brands including IKEA, Unilever, McDonald’s and VW. Her work has been recognized at Cannes, One Show and Clio’s.
Peter Ampe is excited by the project. “My mom was a feminist and taught me to iron at the age of 10. So, you could say I’ve been raised with gender equality, it’s just a shame that it takes so long to install it in advertising. Another thing I like: this is no campaign, this is really doing something that helps.”