Peter Ampe will participate in new Phyllis project

Peter Ampe, ECD at DDB Brussels, has been invited by the DDB network to actively participate in the Phyllis project. This project is a global creative initiative launched by DDB in 2017 committed to gender equality. Peter Ampe has been linked to Marketa Krivy, ECD of Tribal Toronto. They will work together and have contact on a regular basis.

The Phyllis project is named after the legendary Phyllis Robinson. In what is known as the Mad Men-era, she was the first female copy chief in the U.S. advertising history, having paved the way for women to break out of traditional creative roles. The new Phyllis Project is a new global creative initiative launched by DDB in 2017 committed to increasing the number of female creative leaders in every region of our network.

True to this legacy, DDB selected twelve women across the network for the ‘Phyllis Project inaugural program’. It consists of four key components: a personalized career development plan and mentorship program, increased visibility at prominent industry events, global brief and pitch assignments for the network’s top clients. For the mentorship program, each of the 12 women will be assisted by a member of the Global Creative Council. Peter Ampe has been linked to Marketa Krivy,
ECD of Tribal Toronto. Along Marketa’s 20-year multi-disciplinary career, she has helped build brands including IKEA, Unilever, McDonald’s and VW. Her work has been recognized at Cannes, One Show and Clio’s. 

Peter Ampe is excited by the project. “My mom was a feminist and taught me to iron at the age of 10. So, you could say I’ve been raised with gender equality, it’s just a shame that it takes so long to install it in advertising. Another thing I like: this is no campaign, this is really doing something that helps.”

About DDB Brussels

To solve our client’s business issues, we favor our people’s skills instead of the latest buzzwords. Bringing together our people’s talent in strategy, technology, creation and production under one roof results in "work that works”.

Our long-standing experience with people-focused brands (VW, IKEA, Studio Brussel, bpost bank, DKV, letgo, De Persgroep…) inspires an internal culture based on creativity & humanity. This helps us come up with creative business solutions that interact with how people behave today. Our solutions go beyond what is traditionally labeled as advertising and can propel a brand for years.

With a headcount of around 60 people, we are large enough to take up the most serious challenges, while remaining agile enough to respond in real-time to new opportunities.

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