Those interested in ‘The New Talents 2017' show can also look on YouTube. To give the latest winners an extra boost, DDB Brussels placed the young artists in pre-roll showcases ahead of the world’s most famous artists’. Three 30-second spots were used, thereby serving as the ideal warm-up acts to the most popular music videos on the internet. In a way DDB Brussels and Studio Brussels are literally placing ‘The New Lights’ as the opening act to the greatest stars and most famous artists in the world. The pre-roll showcases targeted live performance videos to give viewers the feeling of being at a real concert. Something that will become reality for the “The New Lights” soon, as this summer the winners will be opening for world-class stars at Pukkelpop, a major festival in Belgium.
Clients : Jan Van Biesen, Witse Van Rillaer
Creative Directors : Odin Saillé, Peter Ampe
Creative team : Tom Meijer, Silke Beurms, Jolien Elegeert
Design : Sven Verfaille, Wietse De Ridder
Account Management : Francis Lippens, Kirsten Vanderbeke, Romy Vierhouten
Head of digital : Dorian Van Bever
PR: Kenn Van Lijsebeth