S.M.A.K. & DDB introduce the first drawing journalist

S.M.A.K. is known for its dynamic and unconventional art exhibitions. And yet, the Museum of Contemporary Art in Ghent is so much more than that. The initiative S.M.A.K. Moves, for example, aims to move people with different backgrounds through art. And that is exactly what S.M.A.K. and DDB managed to do for ‘De Standaard Solidariteitsprijs 2020’.

Drawing is a powerful, universal language. It has the ability to connect people, even if they do not understand each other through words. That is why Haider Jabbar, a refugee from Iraq, drew his interpretation of today’s headlines for the Belgian newspaper De Standaard.

With this project, we want to raise awareness for S.M.A.K. Moves and at the same time spark the conversation about our path towards a more inclusive society.

Go to https://smak.be/en/smak-moves to discover more about this initiative.
But since everything is virtual nowadays, we recommend you to simply pay S.M.A.K. a visit.
It is safe. And inspiring. Get your tickets here: https://smak.be/en/visit-smak/tickets

Credits
Client: S.M.A.K.
Client contact: Eline Verbauwhede, Peter Aerts, Philippe Van Cauteren
Agency: DDB Brussels
Creative Direction: Kwint De Meyer
Creation: Catheline Leroy, Jolien Elegeert
Strategy: Jan Lammens, Nick Moors
Account Management: Sylvie Decouvreur, Melissa Bekaert, Molly Waeytens
Design: Haider Jabbar
Video Production: Ralph Durlinger

About DDB Brussels

To solve our client’s business issues, we favor our people’s skills instead of the latest buzzwords. Bringing together our people’s talent in strategy, technology, creation and production under one roof results in "work that works”.

Our long-standing experience with people-focused brands (VW, IKEA, Studio Brussel, bpost bank, DKV, letgo, De Persgroep…) inspires an internal culture based on creativity & humanity. This helps us come up with creative business solutions that interact with how people behave today. Our solutions go beyond what is traditionally labeled as advertising and can propel a brand for years.

With a headcount of around 60 people, we are large enough to take up the most serious challenges, while remaining agile enough to respond in real-time to new opportunities.

DDB Brussels
Sint-Huibrechtsstraat 17 rue Saint-Hubert
1150 Brussels