Spullenhulp helps you clean out your closet.

Spullenhulp helps you clean out your closet.

We all have items of clothing hanging in our closets that we hardly or never wear - yet we can’t quite seem to part with them. We tend to forget, however, that these clothes could actually prove valuable commodities to charity shops like Spullenhulp (Les Petits Riens in French). The organisation would now like to change this tendency by instilling a new habit in the Belgian population.

15.000 yellow hangers

Starting today, Spullenhulp will be handing out yellow coat hangers around  the country, which offers you an easy way to keep track of any unworn clothes in your closet. If after a while you notice the clothing on the yellow hangers still hasn’t been worn, you can easily grab and donate it to one of Spullenhulp’s 800 locations. In doing so, you‘re not just supporting the less fortunate, but it’s also a really nice way to clean out your closet.


Supporting partners

The yellow hangers are available for free at Spullenhulp Rue Américaine in Ixelles. They will also be distributed by a range of partner organisations, such as IKEA (Anderlecht) and fashion boutique CAMELEON. To help us get into this new donation habit, communication will mostly happen via social media.


(Further details on http://www.petitsriens.be/nl/)

Contact us
Axelle de Terwangne DDB Brussels
Odile Dayez Petits Riens
Axelle de Terwangne DDB Brussels
Odile Dayez Petits Riens
About DDB Brussels

To solve our client’s business issues, we favor our people’s skills instead of the latest buzzwords. Bringing together our people’s talent in strategy, technology, creation and production under one roof results in "work that works”.

Our long-standing experience with people-focused brands (VW, IKEA, Studio Brussel, bpost bank, DKV, letgo, De Persgroep…) inspires an internal culture based on creativity & humanity. This helps us come up with creative business solutions that interact with how people behave today. Our solutions go beyond what is traditionally labeled as advertising and can propel a brand for years.

With a headcount of around 60 people, we are large enough to take up the most serious challenges, while remaining agile enough to respond in real-time to new opportunities.

DDB Brussels
Excelsiorlaan 75-77
1930 Zaventem