Studio Brussel pays tribute to Prince with purple Parental Advisory Label

Label originally invented in response to the explicit song 'Darling Nikki'

Exactly one year ago, one of the world’s most acclaimed musicians left the earth. Prince was not only a great artist, but also a flamboyant person. In addition to his unfettered lifestyle, he was particularly known for his explicit lyrics. Yet, few know that he was the original reason for the introduction of the Parental Advisory - Explicit Content stickers. Studio Brussel thought that this was a fitting time to return that label to him. And in purple, no less.


Today we are commemorating the passing of a legendary artist. With his rebellious character, he was unique in paving the way for other provocative artists. Prince changed the industry for good. He was the reason that the Parental Advisory Label (PAL) was called into life; the black boxes that stand out on the bottom of albums, indicating records that are unsuitable for children’s ears. The label was a response to the explicit lyrics in the song "Darling Nikki". 

'Darling Nikki '
I knew a girl named Nikki I guess you could say she was a sex fiend,
I met her in a hotel lobby masturbating with a magazine,
She said how'd you like to waste some time and I could not resist when I saw little Nikki grind.


Parental Advisory Label
Now, 32 years later, everyone knows the Parental Advisory Label. And yet, no one knows its origins. On behalf of music lovers across the globe, Studio Brussels wants to change all that with a purple tribute, or in actual fact an open letter to the Recording Industry Association of America® (RIAA). The broadcaster wants to honour the singer by changing the black Parental Advisory label into a purple version. "His music has transcended time”, they say at Studio Brussel. "His character paved the way for great artists such as Lenny, Frank Ocean, the Weeknd and Pharrell. His rebelliousness gave us spectacular music. This is a way for us to give something back to him. A simple change that will be the ultimate honour for an artist of his grandeur. And chiefly because his genius will then continue to live on in the albums of the next generation of bold artists."

Studio Brussel calls on everyone to support this campaign. You can share the open letter via Facebook and Twitter


About DDB Brussels

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