This Volkswagen Polo is faster than a Lamborghini

Right before summer holiday, Volkswagen Belgium holds its stock sales. For consumers this is an ideal time to buy a new car: they don’t have to wait months for it since most models are immediately available. Based on that USP, DDB Brussels created a notable campaign in which, for once, a Volkswagen is faster than a Lamborghini.

The campaign was rolled out across different media: out of home posters, print and magazine ads, radio commercials, online bannering and an online movie to top it all of. In the latter, a Volkswagen Polo takes on a Lamborghini in a drag race. The outcome features an unexpected winner.

 

CREDITS:

 

Campaign: Faster than a Lamborghini

Client: Volkswagen Belgium

Contacts: Filip Vanrietvelde, Frederic Lequeu

 

Agency: DDB Brussels

Creative Director: Dieter De Ridder

Creatives: Jonas Caluwé, Jan Schoofs

Strategy: Philippe Gerin

Account team: Sylvie De Couvreur, Quentin Maryns, Anastasia Vervueren, Adeline André

DTP : Benjamin Hiffe

Agency TV producer: Brigitte Verduyckt

 

Movie production: Landvogel

Director: Michael Bombeeck

Producer: Thomas Cassiers

DOP: Piet Deyaert

 

Radio production: Sonicville

 

 

About DDB Brussels

To solve our client’s business issues, we favor our people’s skills instead of the latest buzzwords. Bringing together our people’s talent in strategy, technology, creation and production under one roof results in "work that works”.

Our long-standing experience with people-focused brands (VW, IKEA, Studio Brussel, bpost bank, DKV, letgo, De Persgroep…) inspires an internal culture based on creativity & humanity. This helps us come up with creative business solutions that interact with how people behave today. Our solutions go beyond what is traditionally labeled as advertising and can propel a brand for years.

With a headcount of around 60 people, we are large enough to take up the most serious challenges, while remaining agile enough to respond in real-time to new opportunities.

DDB Brussels
Sint-Huibrechtsstraat 17 rue Saint-Hubert
1150 Brussels