This Volkswagen Polo is faster than a Lamborghini

Tuesday, June 26, 2018 — Right before summer holiday, Volkswagen Belgium holds its stock sales. For consumers this is an ideal time to buy a new car: they don’t have to wait months for it since most models are immediately available. Based on that USP, DDB Brussels created a notable campaign in which, for once, a Volkswagen is faster than a Lamborghini.

The campaign was rolled out across different media: out of home posters, print and magazine ads, radio commercials, online bannering and an online movie to top it all of. In the latter, a Volkswagen Polo takes on a Lamborghini in a drag race. The outcome features an unexpected winner.

 

CREDITS:

 

Campaign: Faster than a Lamborghini

Client: Volkswagen Belgium

Contacts: Filip Vanrietvelde, Frederic Lequeu

 

Agency: DDB Brussels

Creative Director: Dieter De Ridder

Creatives: Jonas Caluwé, Jan Schoofs

Strategy: Philippe Gerin

Account team: Sylvie De Couvreur, Quentin Maryns, Anastasia Vervueren, Adeline André

DTP : Benjamin Hiffe

Agency TV producer: Brigitte Verduyckt

 

Movie production: Landvogel

Director: Michael Bombeeck

Producer: Thomas Cassiers

DOP: Piet Deyaert

 

Radio production: Sonicville

 

CREDITS:

Campaign: Faster than a Lamborghini

Client: Volkswagen Belgium

Contacts: Filip Vanrietvelde, Frederic Lequeu

 

Agency: DDB Brussels

Creative Director: Dieter De Ridder

Creatives: Jonas Caluwé, Jan Schoofs

Strategy: Philippe Guerin

Account team: Sylvie De Couvreur, Quentin Maryns, Anastasia Vervueren, Adeline André

Agency TV producer: Brigitte Verduyckt

 

Movie production: Landvogel

Director: Michael Bombeeck

Producer: Thomas Cassiers

DOP: Piet Deyaert

 

Radio production: Sonicville

Volkswagen - This Polo is faster than a Lamborghini.