To encourage Belgians to switch to Mega and thereby reduce their electricity and gas bills, DDB and Mega imagined an original way to say goodbye to their future ex-energy supplier: call them and then sing a song that you are leaving them!
Together with Raygun, the production house, we called large energy suppliers — live — and sang them a humorous song inspired from a well-known song that was very clear in its message: “au revoir” — which means goodbye!
The result? A series of quirky and popular radio spots. The entire campaign can be discovered here.
Client Contact: Thomas Coune
Creative Director: Kwint De Meyer
Creation: Yannick Pringels & Antoine de Bellefroid, Jan Schoofs & Jonas Caluwé
Strategy: Nick Moors, Fiona Boyle
Account Team: Alice Simon, Melissa Bekaert
Radio Production: Raygun