To a well-known tune, Mega and DDB play the overpriced competition

To a well-known tune, Mega and DDB play the overpriced competition

It’s a fact that a choice for Mega means you’ll save a lot of money. But once you’ve made your decision, you’ll still want to leave in style when you say goodbye to your former supplier. But not in a conventional way.

To encourage Belgians to switch to Mega and thereby reduce their electricity and gas bills, DDB and Mega imagined an original way to say goodbye to their future ex-energy supplier: call them and then sing a song that you are leaving them!

Together with Raygun, the production house, we called large energy suppliers — live — and sang them a humorous song inspired from a well-known song that was very clear in its message: “au revoir” — which means goodbye!

The result? A series of quirky and popular radio spots. The entire campaign can be discovered here.

Credits:
Client Contact: Thomas Coune
Creative Director: Kwint De Meyer
Creation: Yannick Pringels & Antoine de Bellefroid, Jan Schoofs & Jonas Caluwé
Strategy: Nick Moors, Fiona Boyle
Account Team: Alice Simon, Melissa Bekaert
Radio Production: Raygun

About DDB Brussels

To solve our client’s business issues, we favor our people’s skills instead of the latest buzzwords. Bringing together our people’s talent in strategy, technology, creation and production under one roof results in "work that works”.

Our long-standing experience with people-focused brands (VW, IKEA, Studio Brussel, bpost bank, DKV, letgo, De Persgroep…) inspires an internal culture based on creativity & humanity. This helps us come up with creative business solutions that interact with how people behave today. Our solutions go beyond what is traditionally labeled as advertising and can propel a brand for years.

With a headcount of around 60 people, we are large enough to take up the most serious challenges, while remaining agile enough to respond in real-time to new opportunities.

DDB Brussels
Sint-Huibrechtsstraat 17 rue Saint-Hubert
1150 Brussels