Volkswagen and DDB ask to test their prices
Tuesday, March 10, 2015 — For Volkswagen’s automotive campaign, DDB emphasized two strengths: the quality perception of Volkswagen and the exceptional prices during the Brussels Motor Show. DDB translated this in the following message "Come and test our prices, you already know our quality." This concept has been translated in outdoor, print and an extensive banner campaign.
Because the Volkswagen quality speaks for itself we chose to focus on the exceptional prices. Thanks to a visual discovery both the price of the models as the models themselves are prominently displayed. The ads call to test the prices of the Up!, Polo, Golf and Tiguan.