Volkswagen and DDB ask to test their prices

For Volkswagen’s automotive campaign, DDB emphasized two strengths: the quality perception of Volkswagen and the exceptional prices during the Brussels Motor Show. DDB translated this in the following message "Come and test our prices, you already know our quality." This concept has been translated in outdoor, print and an extensive banner campaign.

Because the Volkswagen quality speaks for itself we chose to focus on the exceptional prices. Thanks to a visual discovery both the price of the models as the models themselves are prominently displayed. The ads call to test the prices of the Up!, Polo, Golf and Tiguan. 

About DDB Brussels

To solve our client’s business issues, we favor our people’s skills instead of the latest buzzwords. Bringing together our people’s talent in strategy, technology, creation and production under one roof results in "work that works”.

Our long-standing experience with people-focused brands (VW, IKEA, Studio Brussel, bpost bank, DKV, letgo, De Persgroep…) inspires an internal culture based on creativity & humanity. This helps us come up with creative business solutions that interact with how people behave today. Our solutions go beyond what is traditionally labeled as advertising and can propel a brand for years.

With a headcount of around 60 people, we are large enough to take up the most serious challenges, while remaining agile enough to respond in real-time to new opportunities.

DDB Brussels
Sint-Huibrechtsstraat 17 rue Saint-Hubert
1150 Brussels