Friday, July 12, 2013 —
Belgians always have the weather on their minds. The proof: each month up to 3 million people consult the images of meteo-cams on the Belgian coast. Volkswagen and DDB Brussels respond nifty to this matter by introducing a new medium: the so-called meteo-wobblers. The wobblers are actually banners that have been attached to the webcams.
The wobblers can now be seen for the first time via the live images of webcamsaanzee.be. As another sunny weekend has been predicted, the wobblers promote the new Volkswagen Beetle Cabrio - a car designed to enjoy the sun to its fullest. By simply clicking on the wobbler, a test drive with the New Beetle Cabrio can be booked. The action adds up to the innovative character of Volkswagen.
Customer Intelligence & Marketing Manager Nicolas Deturck
Advertising Manager Tony Peetermans
Concept Agency DDB Brussels
Creative Director Peter Ampe
Creative Team Rom&John, Peter Ampe
Lay out Arnaud Hemroulle
Strategic Planner Maarten Van Daele
Account Team Sylvie De Couvreur, Filiz Temur, Quentin Maryns
Online Project Manager Emilie Piret
On air July 2013