Oldtimer collectors often deal with the same concern: does the maintenance and repair of their valuable vehicles jeopardize their historical character. For several years now, Volkswagen offers a unique service for classic VW owners. Collectors do not have to search years for a missing piece, but they can rely on the 'Classic parts' service to order their original parts, spare parts or accessories.
Authentic radio with cassette
An important, but often-incomplete part in an oldtimer: the cassette radio. As audio tapes are getting harder to find, this particular medium is now threatened with extinction. The quality of authentic specimens leaves much to be desired. Therefore Volkswagen Belgium devised an original way to revive the audio cassette. Proud owners of a classic VW got a brand new cassette in their mail featuring the best international hits and anthems from the 70s and 80s. This way their original radio stays as valuable as back in the days. With the help of Belgium’s Volkswagen Classic Club, we could get our hands on a list of drivers. Each of them received a letter containing an audio-cassette, and a 10% reduction on all original VW pieces for their oldtimer car. DDB worked with Sony Music Belgium to obtain the distribution rights for this unique compilation. The full tracklist of the cassette is available on soundcloud.com/ddbbrussels/sets/volkswagen-classic-parts.
Title : Classic Parts Mixtape
Client : Volkswagen Classic Parts, Group Service
Advertising Agency : DDB Brussels, Belgium
Creative Director : Peter Ampe / Odin Saillé
Creative : Jonathan d’Oultremont
Copywriter : Jonathan d’Oultremont / Bart Van Goethem
PR : Kenn Van Lijsebeth
Graphic designer : France Cleves, Benjamin Hiffe
Account Team : Quentin Maryns, Rachel Van Nevel
CRM Manager : Karen Van Dyck
RTV producer : Brigitte Verduyckt
Production company : Sony Music