Volkswagen Polo and DDB believe in self-confidence.

Volkswagen Polo and DDB believe in self-confidence.

With its technological innovations and top safety features as standard, it’s easy to see why the VW Polo gives you confidence in traffic.

To get this message across to an audience of young professionals, VW and DDB went a step further. In a new campaign, created with the typical VW sense of humour, a scene is played out that demonstrates how self-confidence behind the wheel also impacts daily life. This insight, leading to a series of creations in various media, all revolve around young urban professionals who suddenly feel very self-confident in their relationship with their CEO.

In a TV commercial we see a young worker who is visibly late for a meeting. From his Polo, he calls in to say that he will be a bit later, and asks his boss in the meantime to organise his coffee. In the radio commercial, we hear a young person talk confidently to their CEO, a feeling clearly nurtured by their confident driving style. The idea has also been adapted for outdoor events and later this month there will be a programme of online activation targeting young job applicants.

The goal is simple, bring a younger audience to the Polo and to the open days from 28 May to 6 June.

About DDB Brussels

To solve our client’s business issues, we favor our people’s skills instead of the latest buzzwords. Bringing together our people’s talent in strategy, technology, creation and production under one roof results in "work that works”.

Our long-standing experience with people-focused brands (VW, IKEA, Studio Brussel, bpost bank, DKV, letgo, De Persgroep…) inspires an internal culture based on creativity & humanity. This helps us come up with creative business solutions that interact with how people behave today. Our solutions go beyond what is traditionally labeled as advertising and can propel a brand for years.

With a headcount of around 60 people, we are large enough to take up the most serious challenges, while remaining agile enough to respond in real-time to new opportunities.

DDB Brussels
Excelsiorlaan 75-77
1930 Zaventem