DDB Brussels moved to its brand-new offices in Zaventem (Excelsiorlaan 75-77 if you want to come and say hello). And when we moved, we had a lot of creative awards that have marked moments in the rich history of our renowned agency. Moments that we like to honor. But… we also wondered where we would put all that gold, silver and bronze in the new offices.
So we decided to say goodbye to them and give them a better place than collecting dust on our cabinets: on our award-winning customers’ desks. Why? A creative award is the result of hard work for everyone involved but most importantly, an incredible amount of risk-taking on their part, so we decided to turn our creative awards into rewards for our brave clients.
Prizes such as a Eurobest Grand Prix, Cannes Lion, EFFIE or CB Award all became rewards for all our brave (former) customers, making them really shine again.
The result? Clients, old and new, were delighted to receive and display their award on their desk. The ultimate reward for dare and trust.
We call this gesture "DDB Rewards, turning awards into rewards for brave clients.”.
Client: DDB Brussels
CD: Kwint De Meyer
Creation: Yannick Pringels, Antoine de Bellefroid
Creation support: Jan Schraeyen, Florian Decoster, Sara Bergers, Fran Scheers
Strategy: Dieter Riemaeker
Project Manager: Helene Koole
Design: Sven Verfaille
Managing Director of Unexpected Works: Maarten Vanthemsche